Without exaggeration or flirtation, the last period has become one of the most transformative in my life. Like many others, he made me rethink many things: relationships, values, interests. This time was given to us for an open dialogue with ourselves, an opportunity for spiritual growth.
The world is changing, we all live in a new environment and of course the fashion world has been greatly transformed by this, I feel all these changes and subtle vibrations and keep up with the times, adapting my collection to something completely different.
Any crisis is an opportunity for growth. Now I continue to actively develop my brand ALONOVA and completely change everything I did before, only the quality to which you are all accustomed remains unchanged!
What are the new requirements? Clothes should be comfortable, convenient and high quality, but even staying at home you want to look stylish and fashionable. Thus was born the idea to make a line of sportswear that will emphasize female sexuality and will not obscure female beauty, even in conditions of quarantine or self-isolation. We all know how a woman's inner state is affected and what she is wearing. That's how I created a new collection based on my feelings and new trends
I have long been creating things in each collection in the direction of SPORT LUXURY and I have extensive experience in sewing sportswear. And now the experience gained over the years helps me not to shoot a finger at the sky, but to say with confidence that things from my new collection, comfortable, practical, high quality, you will be 100% satisfied with the purchase. I also completely changed the pricing policy, which is very important right now. I wish our women had the opportunity to wear designer clothes at a reasonable price. I can safely say that the skinny and sweatshirts from my new collection are not inferior to the same models of famous brands as Balenciaga or Gucci or Dolce.
Be happy and beautiful, even in everyday life! I wish everyone good health!